Why providers get stuck
You already know the medicine.
You've watched a client change once someone finally tested them properly and looked at the whole picture.
The harder part is building a practice around that. Pricing a 90-day program. Explaining it in one conversation. Getting a yes from someone who's used to their insurance paying for everything.
Most clinical courses stop at teaching the physiology and protocols. Then they wish you good luck and you're on your own with the business. Trying to build a solid clientele without spending hours attracting and managing them is left up to you, because no one taught you how.
I built this certification so you get both halves: what to do for the client in front of you, and how to build a practice that pays you properly for doing it.
What you'll walk away with
Both halves of a cash-pay practice
FOR YOUR CLIENTS
โ A clear plan for every client. From the first visit to the 90-day recheck, they always know what's next, and so do you.
โ Know what to test and how to read it. Which labs to order, read against optimal ranges, across energy, hormones, strength and brain health.
โ An early win for every new client. A 7-day reset that builds momentum before the bigger work begins.
FOR YOUR PRACTICE
โ A program you can price and sell. Choose your niche, package your program, set a price you believe in, and have the conversation that gets a yes.
โ Filmed in December, ready in January. Longevity medicine is changing rapidly. I'm recording the full updated course next month, so it's current when you start.
Built for licensed clinicians: MD, DO, NP, PA and ND. Access begins January 11, 2027.
Built for a busy clinical schedule
The certification runs 12 weeks. Plan on 1โ3 hours a week for the live session, coursework and business implementation. You have a full year of access, so a busy month won't set you back. Access opens January 11, 2027.
A fit if you are
โ A licensed clinician: MD, DO, NP, PA or ND
โ Already in cash-pay practice, or seriously planning the move
โ Ready to build a program you can price and sell
Not a fit if you
โ Want CME credit only
โ Want to keep running an insurance-volume model
โ Want a course you watch at 1.5ร and never implement
Your Black Friday bonuses
WHEN YOU ENROLL BY DECEMBER 1
BONUS 1 ยท EVERYONE
The Executive Vitality module
Executives buy differently. Learn to adapt the method for them and serve a second audience without starting from scratch. After December 1, it's a $697 add-on.
BONUS 2 ยท DECEMBER 17
A live launch call with me
Sixty minutes, live, before your access opens on January 11. Bring your questions and leave with a plan for your first month. I'll record it.
BONUS 3 ยท FIRST 5 PROVIDERS
A 1:1 pricing session
Thirty minutes with me after the January start. We'll set a price for your program that you can say out loud without flinching.
BONUS ยท A $697 VALUE, INCLUDED THROUGH DECEMBER 1
Add executives to your practice
Executives value their health as a performance asset, and they're used to paying for expertise. They also buy differently. They want data, a clear plan and a program that survives their calendar and their travel.
The Executive Vitality module shows you how to serve them. It's ready in your library now, so you can add executives whenever you're ready.
โ An executive health assessment that shows a busy leader where their energy, hormones, body and focus stand, and how to walk them through the results.
โ Protocols built around executive life: metabolism, gut health, hormones, recovery, body composition, stress and cognitive load.
โ How to price and package a premium 90-day executive program.
โ How to reach executives: your online presence, referral systems and the enrollment conversation.
After December 1, the Executive Vitality module is a $697 add-on. Enroll by December 1 and it's included.
BONUS ยท THURSDAY, DECEMBER 17
Start January with a plan
We'll meet live for 60 minutes on December 17, before your access opens on January 11.
You'll meet the providers starting with you. We'll map out your first month, so you know exactly what to do in week one. And you can bring your questions about your practice, your clients or the program.
Can't make it live? I'll record it, and you'll get the replay.
BLACK FRIDAY PRICING ยท THROUGH DECEMBER 1
Everything you get
โ The Balanced Practice Certification, with a full year of access
โ The Executive Vitality module (a $697 value)
โ A live launch call with me on December 17, recorded
โ A 1:1 pricing session with me, for the first 5 providers
$897/month for 6 months
Or save more and pay in full: $4,997.
After December 1, the certification is $5,500, and the Executive Vitality module is a $697 add-on.
Black Friday pricing ends Tuesday, December 1 at 11:59 p.m. ET.
Who's teaching
Dr. Susan Lovelle
I'm a Columbia University-trained, former award-winning plastic surgeon. After three ICU stays, I rebuilt my own health and my career around lifestyle and executive medicine. I was the executive patient the health profession failed.
Today, as the Founder of Balanced Performance, I practice lifestyle and executive health, and I train the providers who will deliver these programs. I'm the author of Thrive! The Five-Week Guide to Mastering Your Energy at Any Age, and I've spoken at TEDx and for the American Academy of Anti-Aging Medicine (A4M), Microbiome Labs, MedBio Institute, PhenoBiome, and Geviti.
What providers and executives are saying
Real words from the clinicians and leaders I work with.
โ โ โ โ โ
She connects clinical insight with practical, sustainable strategies that make sense for busy professionals. I especially value her clinical mentorship โ she helps providers think more clearly, practice more intentionally, and lead with greater confidence.
Zoie Phillips, PA
Physician Assistant, Owner, UpCurrentFM
โ โ โ โ โ
We consulted with Dr. Susan and applied her findings, and the impact has been meaningful. Balancing health lets us show up and perform at our best for our clients. Her team went above and beyond to support our recovery and help us operate at an optimal level.
Michelle Holmes
Founder, Flourish and Thriving Solutions
FAQ
When does the certification start?
Access begins January 11, 2027. I'm filming it in December.
How much time does it take?
The certification runs 12 weeks. Plan on 1โ3 hours a week for the live session, coursework and business implementation.
Who is it for?
Licensed clinicians who want to build cash-pay longevity programs: MD, DO, NP, ND and PA.
How long do I have access?
One year. The certification runs 12 weeks, so you have plenty of room if you need more time.
What happens to the price after December 1?
It goes to $5,500 paid in full. The Executive Vitality module becomes a $697 add-on, and the December launch call is only for providers who enroll by December 1.
Is there a payment plan?
Yes. Through December 1, you can pay $897 a month for six months.
When is the launch call?
It's a live 60-minute group call with me on Thursday, December 17, before your access opens on January 11. Everyone who enrolls by December 1 is invited. I'll record it for anyone who can't attend live.
How does the pricing session work?
It's a 30-minute 1:1 with me, for the first five providers who enroll. We'll schedule it after the January start. Bring your current numbers, or your best guess if you haven't launched yet.
What's the first-client guarantee?
Complete all 12 weeks, engage in the weeks 9โ12 launch, and if you haven't landed a paying longevity or executive client by week 16, I keep working with you 1:1 until you do. No extra cost.
Not sure it's the right fit?
Book a Practice Diagnostic Call and we'll talk it through. Book a call โ
You've done the hard stuff already: your medical training.
This is the part that turns it into a practice that doesn't drain you. Enroll by December 1 for $897/month, or pay in full for $4,997.
