•  "Weight gain at this age is inevitable." Family, social circles, and even doctors tell women that weight gain is "just part of aging." Many women have tried diets and workouts that worked in their 30s but no longer see results, reinforcing this idea.

• "I just need to eat less and exercise more." This outdated idea is deeply rooted in diet culture. Women are taught from a young age that the only path to weight loss is calorie restriction and cardio workouts...even when it stops working.

• "My metabolism is broken." Because weight loss feels more difficult now than it did in their 20s and 30s, they assume their metabolism is permanently damaged or that it’s "too late" to fix it.

   

• "I just need to work harder, be more disciplined, or have more willpower." Many women have internalized the belief that if they can’t stick to a diet, they’re lazy or lack willpower. This belief is reinforced by "grind culture" and toxic diet messaging that tells them success is all about self-control.

   

• "If it’s natural, it must be slow or ineffective." Modern weight loss trends (like GLP-1 medications) have trained people to believe that quick results require medical intervention. Natural approaches are seen as "slow."

•  "My hormones are out of control, and there’s nothing I can do about it." Doctors often frame peri-menopause as something "natural" and unavoidable. The symptoms (weight gain, hot flashes, night sweats, and mood swings) seem random, making women feel like they’re at the mercy of their biology.

These are all untrue. It's not your fault and I'm going to show you why!